In the iGaming industry, some markets stabilize while others thrive. Egypt belongs to the latter category. For several years, the region has shown steady growth across all key metrics, including betting volume, user engagement, response to creatives, and deposit conversion rates.
MelBet Partners & Affiliates has covered this market multiple times for its audience. Now, the company has prepared something interesting for its partners and is ready to share the first details.
Why Egypt?
Many brands still focus on Tier 1 regions where competition peaks and user acquisition costs continue to rise. Meanwhile, emerging markets open new growth opportunities. Working in new countries requires flexibility and a strategic approach, but this is often where the greatest potential lies.
MelBet Partners & Affiliates aims to grow and expand its global presence. Egypt is a prime example. Today, the country demonstrates steady growth and high audience interest in online betting. The brand’s involvement in local initiatives and sporting events confirms this.
- Sports Culture. The Egyptian Premier League, CAF Champions League, and international tournaments draw genuine interest from the local public. Sports are part of everyday life, and betting has become a natural extension. Creatives adapted to the local context elicit lively responses.
- Convenient and Familiar Payment Methods. This is another important factor. Egypt is one of the few markets where deposits and withdrawals can be made through local channels without unnecessary obstacles. This means higher conversion rates and fewer payment failures on first attempts.
- Active and Engaged Audience. The target audience is highly engaged — they know how to bet on their favorite teams, are open to new formats, and actively respond to interesting creative content.
- Local Ambassador. Egyptian football legend Mohamed Zidan is the official ambassador of MelBet Partners & Affiliates in the region. His name serves as a catalyst for trust and loyalty — a crucial factor for the local audience — providing partners with a unique competitive advantage.
“Our team is already preparing a series of seasonal promotions tailored to the interests of local players. We have repeatedly emphasized Egypt and other regions where we actively scale and strengthen our presence. If you have followed our publications and updates, you know that we devote a lot of time to analyzing the country, its audience, and potential — only after that do we build a solid presence. So, if we have entered the Egyptian market, it means many exciting things await us,” commented a representative of the MelBet Partners & Affiliates team.
Important News from the Brand
Starting November 1, a new contest will launch, which will undoubtedly attract attention not only from existing partners but from the entire industry. The event will be dedicated to Egypt and open to partners of any level working under the RevShare model, both those already active in the market and those preparing to enter it.
These prizes highlight the value of high performance in the affiliate program and recognize achievements meeting the highest standards. Everything is transparent: clear rules, high standards, and well-deserved rewards for those who do not settle for half measures.
Details will be published soon. However, one thing is clear: if you planned to enter the Egyptian market, this might be the best opportunity. Autumn is the perfect time: strong news hooks, an active local audience, established payment infrastructure, and growing brand trust. Follow MelBet Partners & Affiliates news on their social media to stay updated on the latest developments.